Qasim is a fictional character created to help improve local government service delivery and increase
citizen participation in decision-making in the provinces of Khyber Pakhtunkhwa and Punjab. Using the
innovative approach of entertainment-education,

Qasim’s fictional stories purposefully use the medium of entertainment to educate audiences about key
issues and bring about positive behaviour change.

Qasim’s stories will help local government representatives – particularly councillors – build their
knowledge and understanding of local government affairs and learn how best to handle their roles and

Qasim helps resolve a farmer’s water woes!

Watch as Qasim takes Imran to a council meeting to resolve his water woes.

Qasim and the LCA

Watch how Qasim teams up with LCA to solve issues of his town.

Where can you find Qasim ?

Qasim is active on all major social media platforms. You can follow Qasim and his adventures on his
Facebook, Instagram and twitter account.

Click on the icons below to go to Qasim’s social media