Qasim is a fictional character created to help improve local government service delivery and increase
citizen participation in decision-making in the provinces of Khyber Pakhtunkhwa and Punjab. Using the
innovative approach of entertainment-education,
Qasim’s fictional stories purposefully use the medium of entertainment to educate audiences about key
issues and bring about positive behaviour change.
Qasim’s stories will help local government representatives – particularly councillors – build their
knowledge and understanding of local government affairs and learn how best to handle their roles and